Ivry Lane wedding gown and tuxedo shop opens in Brownsburg

Ivry Lane wedding gown and tuxedo shop opens in Brownsburg

Lindsay Doty

Ivry Lane owner Synthia Nance was all smiles at the opening of her new wedding store in Brownsburg. (Photo by Lindsay Doty)

Synthia Nance loves weddings. The vows, the toasts, the little flower girl with ribbons in her hair… and of course, THE dress.

The first-time business owner will be at the center of big bridal moments at her new boutique Ivry Lane. The wedding gown and tuxedo shop located at 30 E.Main St. in Brownsburg opened its doors on Aug. 1. Inside, customers are greeted with a rack of white and ivory gowns in a mix of lace, tulle and sparkle detail.

The shop replaces Ella Mae’s Formal (an extension of Ella Mae’s Boutique clothing store around the corner) where Nance worked as the store manager since it opened.

“Working there (Ella Mae’s Formal) just made me fall in love with weddings and dresses even more,” Nance said. “When women come in and find that beautiful wedding dress, it’s something magical. You don’t realize unless you are in it.”

This year, Ella Mae’s owner Abby McKinney (Nance’s neighbor and mom pal) encouraged her to buy the shop and take over the formal boutique.

“It took me 30 seconds to react and say, ‘Yes!'” Nance said.

The mother of two calls the decision to own a business “a big leap” but one that she feels is a perfect fit.

“My husband said, ‘I feel like your dream is coming true and you didn’t know it was your dream,'” Nance said.

In Ivry Lane’s first social media post, the new owner assured Ella Mae’s Formal customers that their appointments still stand. She welcomes new customers into the shop to check out the new homecoming dresses, formal gowns and wedding attire.

“The support has been great,” Nance said. “So many people have been stopping me and saying ‘congrats.’  It just left tears in my eyes. It’s been incredible.”

Leave a Reply

Your email address will not be published. Required fields are marked *